The Problem

Most advertisers chase the 1–2% of buyers already in-market. It looks efficient on a dashboard but it starves the 98% who will decide the future. That short-term focus strangles long-term growth.

The Solution

The Quick to Mind / Easy to Find model is built to fix this.

Quick to Mind  makes sure your brand is remembered at the moment of need.

Easy to Find ensures it can actually be bought.

When both work together, growth becomes sustainable.

Try it. Use the calculator to check your balance. Start with rough estimates if you’re unsure — it’s directional, not exact

This calculator is just a glimpse of 'The Machine', our bespoke platform for media investment. When you’re ready, 'The Machine' goes much deeper, showing what works, what doesn’t and how to rebalance for growth. It replaces guesswork with evidence you can act on.